Ferrari Corporate Upgrades
These two projects were started by Mark Wilkinson whilst a director at EHW and involved upgrading the two official Ferrari sales facilities located in South Kensington and Knightsbridge.
Both showrooms were originally refurbished in 2010 in line with Ferrari’s new corporate identity which was later enhanced to feature additional ‘Ferrari Red’ features to bring more colour and atmosphere into the showrooms. Additionally, new external corporate signage was introduced to replace existing signage.
Mark worked closely with Ferrari’s corporate team based in Italy to choose the materials palate for London which was subsequently used throughout the worldwide dealer network.